The CPO Institute

Inspiring performance improvement
that generates necessary change

Areas of Expertise:


TJ, Over the years I have had the opportunity to work with hundreds of Professional (and not so professional) speakers. You are definitely one of the most professional, and yet, at the same time such a pleasure to work with. Thank you!

B.E. Quertermous, Presentation Associates

One of our members with over 20 years experience and has had an opportunity to hear many speakers said; "He was the best speaker I have ever heard." Thank you for inspiring me and our entire group. Thank you so much for all you do. You truly are a "life saver."

Kerri Dunton, American Business Womens Association

"If it wasn't for Terry Wisner and the free beer, the entire conference would have been a waste of time. Thanks! All the insights and tips on performance improvement hit home...personally and professionally."

John Harms, National Automotive Dealers Association

Performance Strategy Seminars for Sales

Give your Sales and Customer Service performance the upper hand. Our seminars are based on proven adult learning methodologies and are highly interactive and results oriented. Seminars will be custom tailored to focus on specific areas of improvement that will drive your organization or association members to greater revenue and prosperity. Fundamentally, we believe people change through a model wherein they experience the four stages of change: awareness, understanding, commitment and action. These seminars are designed to guide participants through each of these four steps.

Please contact The CPO Institute and inquire about applications and investments for your organization.

What's My Selling Style?

Leading sales professionals possess an awareness of their "Selling Style" and how it impacts each type of client or customer. This seminar will shed light on various aspects of selling, how customers react, and how to "Learn more to Earn more." Grounded in selling principles acquired from years of research and practical experience, the BYOCPO Process has been validated and tested with thousands of individuals and organizations.

Attendees will:

  • Discover selling styles and impacts
  • Identify positive selling attributes
  • Learn how to move from P.A.I.N. to Partner
  • Explore the BYOCPO Process
  • Determine plans to improve style

This is not a sales 101 course. This is a powerful lesson in leveraging and strengthening performance to gain the upper hand on the competition.

Audience: Sellers at all levels
Objective: Help salespeople deal with a variety of customers and sell more.

Selling BIG in a Small Business

You can't grow the business if you are not selling! Get over it...selling is a skill and you need to be good at it. This is everything about sales you were afraid to ask. This seminar will take you from the basics to the big time. Be prepared for some big change and big results. This workshop focuses on how small business owners can improve their overall sales performance.

Attendees will:

  • Discover selling styles and impacts
  • Identify positive selling attributes
  • Learn how to move from "Pain in the Assets" to "Partner"
  • Explore the BYOCPO Process
  • Determine plans to improve style

Selling is not an art, although the real professionals make it look like it is. It is a skill that can be learned and improved upon.

Audience: Small Business Owners and individual entrepreneurs
Objective: Shift businesses to and equip them with the proper mindset for professional selling

The Customer is Always Right...Wrong!

But they are always the customer. One of the toughest challenges to delivering outstanding customer service is how we deal with customer concerns. This interactive learning experience leads to an understanding of and ability to deal with customer concerns.

Attendees will:

  • Identify types of concerns
  • Determine corrective actions
  • Explore mutual understanding
  • Close the sale
  • Agree and follow

Customer concerns are a symptom and an opportunity. Welcome them! Overcome them!

Audience: Groups and teams at all levels of customer service
Objective: To improve customer service skills